NewsBy Sophie ArundelThe former England captain joins Nyetimber as brand ambassador as the sparkling wine producer leans into rugby, celebration and grassroots sport. Nyetimber has appointed former England rugby captain Jamie George as a brand ambassador ahead of the 2026 Guinness Men’s Six Nations. The move follows the recent announcement that Nyetimber is now the official sparkling wine partner of England Rugby, and comes shortly after George revealed he will retire at the end of the 2026/27 season. The tongue-in-cheek content shows George tasting Nyetimber’s award-winning sparkling wines while reflecting on “England’s finer things”. Nyetimber has also recently been named official sparkling wine partner of Richmond Rugby Club.