AdvertisementCultureTV & radioSuper Bowl The Super Bowl ads leading the billion-dollar battle for your eyeballs Michael Idato January 30, 2026 — 5:00am Save You have reached your maximum number of saved items. As momentum gathers ahead of America’s gladiatorial Super Bowl, a hefty slice of the business world has its eyes off the ball and on the $US8 million-per-30-second slots that separate the plays. Super Bowl ads are the A-game of American commercial advertising, pulling together big brands with Hollywood stars and blue-chip budgets. So, what does Super Bowl LX – that is, Super Bowl 60 – have in store? The client: GrubhubStar factor: Director Yorgos LanthimosReally, Yorgos, two ads in one year?