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G2 bold move to reshape software discovery with major acquisition from Gartner
['Ana-Maria Stanciuc', 'Story By']
The Next Web
G2, the Chicago-based software insights platform, agreed today to acquire three prominent software review and discovery properties from Gartner: Capterra, Software Advice, and GetApp.
The deal brings four of the largest B2B review sites under a single roof and signals a shift toward unified, AI-driven software recommendation and buying experiences.
According to the announcement, the combined business will include roughly six million verified customer reviews and tap into an audience of more than 200 million annual software buyers.
As the software market continues to expand, the consolidation of review infrastructure under G2 could reshape how products are evaluated and purchased.
The market will watch closely for how the combined entity leverages its scale to influence search visibility and buyer influence metrics in 2026 and beyond.