Beyond the pageantry, all pretense has ended. One study reported in the Wall Street Journal ranks NC State as having the 38th most “valuable” athletic program; UNC ranks 41st and Duke is 51st. But despite significant growth in revenues, most big-time athletic programs still experience deficits. He served as a senior administrator at the University of North Carolina headquarters and later at NC State, where he was chairman of the Department of Management. He has taught at UNC-Chapel Hill, NC State, and University of Arizona, winning several teaching awards and recognitions, including the Holladay Medal, the highest faculty honor at NC State.