Accor has announced the signing of Novotel Vrindavan, marking a major step in the hospitality group’s expansion across North India. Scheduled to open in 2029, Novotel Vrindavan will be a 150-key new-build hotel spread across 6,222 square metres. The hotel is expected to cater to year-round demand generated by pilgrimage travel, destination weddings, and large-format social and corporate events. Founded in 1967, Novotel remains one of the pioneers of modern midscale hospitality, with more than 600 hotels across 60+ countries. The addition of Novotel Vrindavan strengthens Accor’s growing India portfolio and reinforces the brand’s positioning as a preferred choice for travellers seeking comfort, connectivity, and contemporary design in culturally significant destinations.