While the more familiar generative AI reacts to prompts to create content and answer questions, agentic AI operates autonomously, proactively planning and executing actions towards desired outcomes. IGD’s report, ‘Agentic AI and the future of shopping’, explains that widespread adoption of agentic AI will rewrite shopper journeys and traditional touchpoints as basket decisions are increasingly decided by algorithms, not people. AI utilisation remains low in the UK, with 3% of UK shoppers currently using AI tools for grocery shopping. Pickard commented: “The uncertainty surrounds when agentic AI will change behaviours, not if. Those who wait may find the future has already been decided without them.”To read the full IGD report ‘Agentic AI and the future of shopping’, visit the IGD website.