Starting from the team’s livery launch on February 3rd, Wilkinson Sword branding will feature prominently across the nose box, halo and engine cover of Carlos Sainz and Alex Albon’s FW48 – Williams’ challenger for the new F1 season and the biggest rules change in a generation. Fans will also see Wilkinson Sword on towels, balaclavas and driver helmets helping drivers to look their sharpest on and off track – reinforcing Wilkinson Sword’s positioning around sharpness and performance. Jonathan Norman, marketing director for Europe at Edgewell Personal Care: “We’re incredibly proud to partner with Atlassian Williams F1 Team, one of the most iconic teams in Formula 1, as they continue their transformation journey both on and off the track. “By bringing together two brands united by the same challenger mindset, we’re excited to accelerate forward together on this journey.”James Vowles, Team Principal of Atlassian Williams F1 Team: “For both Atlassian Williams F1 Team and Wilkinson Sword, performance means pushing boundaries and innovating for the future. We are proud to have Wilkinson Sword by our side as we drive performance to razor thin margins.”