Customers will now be able to purchase TikTok LIVE digital vouchers in-store, with fixed denominations of £15, £35 and £50. TikTok Coins can then be used to send virtual gifts, support creators and promote videos on TikTok LIVE. By enabling customers to purchase TikTok LIVE digital vouchers with cash or card, the partnership will mean shoppers can purchase vouchers from one of 30,000 PayPoint convenience stores nationwide. Digital vouchers remain one of the fastest-growing categories in local convenience stores, particularly during seasonal peaks and online promotional periods. Jo Toolan, managing director, payments, at PayPoint commented: “TikTok has become one of the most influential content platforms in the UK, and we’re delighted to be launching TikTok LIVE digital vouchers across our retail network.