This year, NBCUniversal will deliver roughly 40% of the industry’s major live events, according to Co-CEO Mike Cavanagh. Total Q4 revenue saw a 1.2% increase to $32.3 billion compared to the prior year. Within that, domestic advertising revenue rose by 1.5% to $2.68 billion. Unfortunately, not all of Comcast’s advertising revenue is on the upswing. Still, given that the company attributed this Q4 advertising decline to lower domestic political advertising in 2025, it feels safe to say that the 2026 midterm elections will have an especially outsized impact later in the year.