Pernod Ricard has partnered with the Tabasco brand of hot sauce to create Absolut Tabasco, a new chili pepper-flavored vodka. The 38% abv spirit is made by blending Absolut vodka with the essence derived from Tabasco’s fermented, aged red pepper mash. Absolut Tabasco is now available across the U.S. for a suggested price of $25. Last year, Absolut was at 2.6 million cases in the U.S., down 3.3% against the prior year, according to Impact Databank’s estimate. Intended to capitalize on demand for spicy food and drink products, Absolut Tabasco’s launch will be backed by a new campaign from Wieden + Kennedy London.