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Jollibee’s Compose Coffee leads Korea satisfaction survey
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BusinessWorld Online
JOLLIBEE FOODS CORP. (JFC) said its South Korea-based coffee brand Compose Coffee received the highest customer satisfaction rating among low-cost coffee franchises in a survey conducted by the Korea Consumer Agency (KCA).
“Compose Coffee’s customer satisfaction win comes amid a period of rapid expansion supported by strong digital engagement and a scalable, asset-light business model,” the company said in a statement on Thursday.
In the survey, which covered 1,600 consumers, Compose Coffee scored 3.97 out of 5, ranking highest in customer service, operations, empathy, menu quality, and ease of ordering.
JFC said it will continue investing in technology upgrades, operational streamlining, and feedback-driven product improvements across its global coffee and tea brands.
“As Compose Coffee continues to set new standards in customer satisfaction and value, the Jollibee Group looks forward to celebrating more milestones together,” the company said.