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Performance TV: ‘Advertising’s No. 1 Investment Channel’
['Rbr Tvbr Has Been Reporting On The Business Of Broadcasting For Nearly Three Decades. Beholden To No One', 'It Is Independently Owned.', 'Adam Jacobson', 'Dick Kozacko']
Radio & Television Business Report
As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, “Performance TV” has become the leading beneficiary for advertising investment.
That’s according to the 2026 State of Performance TV Report by an entity whose sole focus is to bring more dollars to “Performance TV.”