After an exhaustive search, the Bills finally decided to promote offensive coordinator Joe Brady to head coach on Tuesday. He made his first impression with the media as Buffalo's head coach on Thursday. “The culture starts with them [the players],” Brady said, pointing towards Josh Allen. Brady joined the Bills back in 2022 as a quarterbacks coach, working directly with Allen. Brady doubled down on his original statement, making it clear that players like Allen will set the culture in Buffalo.