With the 2026 FIFA World Cup inching closer, Coca-Cola is giving fans across North America an early, tangible connection to the tournament itself, Coca-Cola reports. The company has unveiled an expansive FIFA World Cup Trophy Tour that will bring the sport’s most iconic symbol directly to supporters in the United States and Canada. Through the FIFA World Cup Trophy Tour by Coca-Cola, fans can register for complimentary tickets to see the solid gold Original Trophy in person. The itinerary includes every North American host city scheduled to stage matches during the World Cup, underscoring the tour’s scale and intent. FIFA World Cup Trophy Tour is coming to 🇨🇦 Fans can register for tickets to the FIFA World Cup™ Trophy Tour by Coca‑Cola starting January 29 by visiting https://t.co/XJsk6XwXzj pic.twitter.com/rGxqDqVTDd — Brad Humber (@djcuse) January 28, 2026Article Continues BelowA Trophy Tour Built for FansThe experience extends far beyond a photo opportunity.