World of Hyatt member engagement remains high, and members staying with Hyatt more than 50 nights per year increased by 13% in 2025 compared to 2024. In 2025, Hyatt saw particularly strong signings activity in the United States and Asia Pacific, according to the company. In the United States, Hyatt secured its highest number of signings in five years, increasing signings by 30% compared to 2024, with 50% of these deals representing new markets for Hyatt. Of Hyatt’s pipeline in the United States, more than 80% represent new builds, reflecting long-term confidence from new and existing developers alike. With the recent introduction of conversion-friendly brands like Hyatt Select and collection-style brands like Unscripted by Hyatt, Hyatt expects to see a greater number of conversions in the years ahead, according to Hoplamazian.