The Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, delivered solid full-year 2025 financial results on the back of the company’s continued expansion of its brand network, increased member engagement and rising demand across key markets, especially for international leisure travel. Global Hotel Alliance Chief Executive Officer, Chris Hartley, said the performance underscores the alliance’s strength and resilience in a dynamic global hospitality landscape. “2025 was a year of solid growth for GHA, with luxury and international leisure travel remaining strong,” he said. Hartley said GHA’s direct web and app platforms recorded strong growth in 2025, with generated room revenue rising 26%, room nights up 30%, and bookings increasing 29%. “Together, this underpins our optimism for sustained growth in demand and in particular another strong year for international leisure travel in 2026.”