I am believer that you should not see the Super Bowl ads before the Super Bowl. Matthew McConaughey Is Owning Super Bowl Ad SeasonI think we can all agree that Matthew McConaughey is Texas royalty. The ‘True Detective’ Tease That Broke My RuleWhat finally got me was the True Detective throwback. Is McConaughey the King of Super Bowl Ads This Year? Players From Texas Playing In Super Bowl LX A total of 13 players who were born in Texas and played high school football in Texas will be playing in Super Bowl LX Gallery Credit: Danny Merrell