Trending on BillboardWhen Ian Schwartzman first met Joe Budden just over a decade ago, he told the veteran rapper exactly what was on his mind. Along the way, Schwartzman and Budden have helped define, and then redefine, the podcast business. When you met Joe Budden, were you trying to get into the podcast media business, or did you see that as something that was specifically great for Joe? I’m going with your plan. The Spotify deal was audio-only, so we kept it on YouTube.