The company's launch of protein drinks comes at an opportune time, when demand may be high. Beyond Meat (BYND 6.48%) has struggled to generate much in the way of growth in recent years. Demand for its alternative meat products simply hasn't been strong, particularly at a time when people have been looking for cheaper food options due to inflation. Earlier this year, it announced the launch of protein drinks. Unfortunately, there's no guarantee that the protein drinks will take off, or that they'll improve margins.