This hiring addresses Apple’s design team challenges following high-profile departures since Jony Ive left the company. De With is expected to focus on software design, potentially improving the Camera app, while Halide continues under co-founder Ben Sandofsky. Since Jony Ive left Apple in 2019, the company’s design team has had trouble keeping hold of key personnel. Sebastiaan de With announced on his Twitter/X account that he has joined the design team at Apple. He is mostly known for being the cofounder of the app developer Lux, which makes the pro camera app Halide, among others.