Tadej Pogačar is the new “Global Brand Ambassador” of Ku Coin, a cryptocurrency exchange. Alarm bells rang last autumn when investigative reporting website Project Brazen featured Ku Coin and its Thai subsidiary. If this is all getting a long way from Tadej Pogačar, this is where Ku Coin apparently comes in. The crucial point for a cycling blog is the allegation that Ku Coin was involved in criminal conspiracy to launder money from crime. Ku Coin needs Tadej Pogačar a lot more than he needs them.