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Why Beauty Brands Are Betting on Acne Care in 2026
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WWD
Skin care brands are setting their sights on acne, and for good reason.
Data from Circana shows that in 2025, acne treatment products reached $1.7 billion in sales in the mass market, up 5 percent versus the year prior.
Still, demand for acne products is growing.
Data from Spate shows that in 2025, U.S. Google searches for “acne treatment” grew about 19 percent to 424,000 average monthly searches.
On TikTok Shop, sales of acne treatment products exceeded $20.9 million in 2025, data from Charm.io shows, peaking in November when the category drove $2.8 million in sales in a single month.