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De Beers Unveils GemFair Diamonds From Artisanal Miners in Sierra Leone
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WWD
The stones, which are collected at ground level rather than from craters, are the fruit of De Beers’ GemFair program, which aims to empower independent, artisanal miners.
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De Beers launched GemFair in 2018 as a pilot program in Sierra Leone, despite not having any mines in the country.
Trade customers are also able to trace GemFair diamonds straight back to the miner who brought them to market.
De Beers purchases the diamonds specifically from artisanal miners in Kono, Sierra Leone, which is located close to a rich kimberlite pipe.