Brits want government action to make unhealthy foods easier to spotBrits want the government do more to tackle unhealthy eating by making ultra processed foods easier to spotView 2 Images Two-thirds of Brits want the government to help make healthy eating easier (Image: Getty Images)Two thirds of Brits want greater government action to help Brits make healthier food choices, by providing clearer guidelines on what is healthy, and what is not. ‌Shockingly, 88% of health professionals think most Britons haven't got a clue what Ultra Processed Foods (UPFs) actually are. “Industry has invested heavily in product reformulation – reducing fat, salt, and sugar to offer consumers healthier choices at the checkout. If those same products are suddenly reclassified as ‘unhealthy’, it undermines that effort and sends mixed messages to consumers. It is important that we work across industry to deliver policy and advice that makes it easy for consumers to distinguish healthier foods.”