January 29, 2026, Petaluma, CA – Vinarchy, one of the world’s leading dedicated wine companies, today announced the appointment of Jasprit Hanger as Executive Vice President of Sales, USA. In her new role Ms. Hanger will oversee all commercial sales leadership for Vinarchy in the US, bringing a proven track record in driving growth through market development, brand launches and commercial excellence. Her expertise aligns directly with Vinarchy’s commitment to reshaping the consumer experience and unlocking new avenues for growth in the US wine market. Ms. Hanger joins Vinarchy following progressive leadership roles at major beverage-alcohol companies. “I am excited to join Vinarchy at this pivotal moment of transformation in the wine industry,” reflected Ms. Hanger.