Guy Fieri surprised and confused fans when he debuted a new clean-shaven look earlier this month. On Jan. 22, Fieri celebrated his 58th birthday by posting an Instagram video that showed him without his signature spiky blonde locks and goatee, instead with a neatly parted brown hairdo. New Look.”The commercial, which Fieri and Bosch teased on Monday with a 15-second clip, will feature the celebrity chef in a dual role as both as the larger-than-life character that audiences know and the buttoned-up “JustaGuy” alter ego, Fieri told People. and “High-end post-production visual effects” were used to complete the look, the company said. “It was the craziest 24 to 26 hours of my filming career,” Fieri told People.