… “This raises the risk of profit taking or mean reversion in both gold and silver over the near term.”Below, learn about the recent surge in gold prices and what this means for the future of the precious metal. What Are Gold Prices Now? As concerns about slowing global growth continue, the demand for gold as a store of value has increased. Will Gold Prices Continue to Rise? As JPMorgan’s Panigirtzoglou noted, higher prices of gold raise the possibility of profit-taking or even a period of consolidation.