Whether it’s embracing your natural curls, committing to a bold chop, or stepping into vibrant color, a fresh look can feel like a reset: a visual cue that you are entering a new chapter. For Julissa Prado, founder and CEO of Rizos Curls, these decisions are not superficial. As the force behind one of the country’s top-performing textured haircare brands, Prado understands the emotional and practical layers of a transformation. In a conversation with ESSENCE, she shares how to approach your next-era look with intention, care, and confidence. What to Know Before Going Bold With ColorA bold color moment can be transformative, but Prado stresses preparation.