Lisbon , Portugal – 10 November 2025; Khaby Lame, Influencer & Content Creator, on centre stage during opening night of Web Summit 2025 at the MEO Arena in Lisbon, Portugal. (Photo By Sam Barnes/Sportsfile for Web Summit via Getty Images)Getting your Trinity Audio player ready…Khaby Lame has officially entered the upper echelon of content creator wealth. The all-stock deal gives Rich Sparkle exclusive rights to Lame’s brand for 36 months, which includes his TikTok Shop, livestream operations, video content, and endorsement deals. “Khaby Lame’s fan-based commercialization could generate more than $4 billion in annual sales,” Rich Sparkle Holdings said in a filing. Rich Sparkle plans to expand Lame’s brand into beauty, fragrance, and apparel.