NEW ORLEANS, LOUISIANA – JULY 06: Keith Lee attends the 2025 ESSENCE Festival Of Culture presented by Coca-Cola – Day 3 at Ernest N. Morial Convention Center on July 06, 2025 in New Orleans, Louisiana. (Photo by Erika Goldring/Getty Images for ESSENCE)Getting your Trinity Audio player ready…“God is amazing.” A phrase that Keith Lee says all the time, and his life truly is a testament to the statement. The festival is being presented with support from Live Nation Urban, which specializes in hip-hop, R&B, gospel, and Afrobeats events, and New Orleans restaurateur Larry Morrow. Lee hasn’t announced the artist lineup, but the Live Nation Urban backing points to serious talent sharing the stage with Louisiana musicians. The “Keith Lee effect” means packed dining rooms and boosted revenue after he posts a review.