That can be an effective mantra for seafood merchandisers, as having children become regular seafood eaters is important for creating lifelong consumption habits, analysts said. Taste, smell and texture were the three top reasons cited by children who dislike seafood, the University of Florida study states. “One of the major limits on seafood consumption by both parents and their children is their lack of familiarity with the product,” the study notes. It is critical for seafood merchandisers to help turn children into regular seafood eaters if they are to establish long-term category growth, Cornish said. “Families are an underdeveloped part of the seafood market,” DuBois said.