However, there are several budget-friendly ways to make your existing towels feel softer without spending a fortune. Here are some practical tips to help you achieve softer towels without breaking the bank. Adding half a cup of white vinegar during the rinse cycle can make your towels feel softer and fluffier. Tip 2 Baking soda boost Baking soda is another versatile household item that can help soften towels. This not only makes the towels smell fresher, but also makes them feel softer by loosening any dirt or grime trapped in the fibers.