Like the brokerage technology platform race several years ago, AI is quickly moving from a differentiator to table stakes. Seventy-four percent use AI for blogs, social media posts and email campaigns — and 49% use AI for social media planning and management. Shift toward integrated platformsSurvey responses indicated growing consolidation around all-in-one platforms that combine AI, automation and CRM capabilities — rather than standalone tools. Leaders reported plans to expand AI-driven marketing automation, workflow automation and agentic AI tools that can execute multi-step tasks. “The annual Delta survey highlights the fact that AI is reshaping real estate faster than any technology we’ve ever seen,” said Minard.