Read our Privacy noticeA new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop. The new beer, named Nature Calls, is made with Bull Run River water from Oregon that is infused with bear poop — collected in Montana from American black bears — during the brewing process. “Mother Nature hurls bear poop at us, we'll ferment it into a frosty pint. “When Columbia came to us with the idea to use bear poop, we thought they were joking. It’s crazy, it's fun, and honestly... it tastes great.”The bear poop-infused beer will launch February 8 at the Super Bowl Players Tailgate in Santa Clara, California.