A bunny-covered Trader Joe's cheese packet raises eyebrowsAdvertisementOn Wednesday, a r/mildlyinteresting post started trending for its contribution to the Trader Joe's - Annie's partnership rumors. "Trader Joe’s forgot to white label the cheese packet for their Mac and cheese made by Annie’s," wrote u/freeradioforall on Reddit and X.I know Trader Joe’s does a lot of white label stuff but they straight up forgot to take the Annie’s branding off the packet this time pic.twitter.com/G5G20IC8Wr — Elle (MFAO) (@2ndPlaze) January 28, 2026Speculation that Annie's is behind Trader Joe's mac and cheese goes back several years. Whatever's in the Trader Joe's cheese packet, for example, was reluctant to dissolve. Those who believe Annie's is behind Trader Joe's mac and cheese took the Reddit post as undeniable confirmation that they're right. White labeling does not necessarily mean the ingredients are identical—or if they are, Trader Joe's might be "black labeling."