The Hyundai Santa Cruz is a cool little trucklet. But it has never come close to matching the Ford Maverick on sales, and according to a report from Automotive News, it’s about to stop trying. It’s unclear exactly when Santa Cruz production might stop, though it was originally slated to stay on sale through the first half of 2027. Blaming the Santa Cruz for its subpar performance doesn’t feel right. If only the Santa Cruz could live to see that day.