Ornate instrumentation gave way to natural materials, the onset of technology in the cabin, and, today, minimalism and screens. It’s up to tastemakers like Volvo to decide what the next generation of automotive luxury looks like, and the Swedish automaker is putting its money on wool. Volvo“We, as Volvo design, we always want to work with natural materials,” Susnjar said. So companies like Volvo need to find other ways to stand out, and incorporating materials like wool beyond seat upholstery isn’t a bad solution. So Volvo will apparently lean on natural elements like wool, bringing them into all of its products.