Fortunately for us, that is exactly what's happening right now, as the retailer is currently slashing a straight 40% off the 50-inch 4-Series Fire TV, no strings attached and no hassle whatsoever. Amazon 50" 4-Series Fire TV: $399.99 $239.99 at Amazon Grab the 50-inch 4-Series 4K Ultra HD Fire TV from Amazon during the current sale and you'll score a whopping 40% off your purchase. This approachable smart TV delivers pictures in vibrant 4K UHD resolution with HDR10+ support and instant access to all of your favorite streaming services. Other sizes of the Fire TV are also getting seriously discounted ahead of Super Bowl LX, so take your pick. For just $279.99, the 50-inch 4K smart TV delivers stunning picture in 4K Ultra HD resolution, plus you'll enjoy HDR10+ technology and Dolby Audio support.