Francis really wanted to do a jigsaw puzzle competition,” Ryder said. “Main Street America is a national program. By encouraging locals to engage with these community events, they are also encouraged to patronize downtown businesses and, therefore, be more willing to do so in the future. Back in October, during the trick-or-treating event, foot traffic was at its peak, and it drew college students and young families to Main Street. Corey Cook, local parent, emphasized the importance of downtown community events like the trick-or-treat to build connections around the challenges of raising young children.