In Web3, there is almost always a bottleneck.”He argues that founders must stop building “crypto products” and start building money apps that happen to be powered by blockchain. Onuoha’s argument is simple but pointed: Nigerian crypto startups will not achieve mass adoption by building better “crypto products”. Emmanuel Onuoha diagnoses UX as the biggest hurdle to crypto mass adoption in NigeriaBlessed Frank: Many Nigerians entered crypto through the tap-to-earn era, but most could not go beyond swapping what they earned. From your experience onboarding users across Africa, what has been the biggest challenge in retaining them? We are starting to see Nigerian products building these solutions now, focusing on usability over technical labels.