Claire Osterman, owner of Ebb & Flow in Riverwest, and Liz Joy, the owner of Love Joy Ice Cream, paired up to create "Love Bomb," a month-long recognition and celebration of women-owned businesses. Love Bomb runs for the entire month of February, and highlights a different business each day. On that day, people are encouraged to "Love Bomb" them. Some businesses will run specials during their Love Bomb day. Participants can "love bomb" by visiting the spots, shopping online, writing positive reviews and telling friends and family.