EE has launched an exciting new Experience store in Lakeside Shopping Centre, one of the UK’s biggest retail destinations. Lakeside is the first EE Experience store launch of 2026, following 20 Experience store openings across the UK within the last 12 months. Experience Zones include:Welcome Zone: A visually dynamic shopfront that offers a glimpse of the latest tech, product launches and in-store offers. To book an appointment, visit the EE Store. The sessions are open to all, regardless of their network, and can be booked by heading to the EE Store.