“I started Plan Your Baby because fertility care should fit around people’s lives — not the other way around.”Tell us about Plan Your BabyI’m the founder and CEO of Plan Your Baby, a UK-based fertility care clinic built around access, clarity, and continuity of care. Plan Your Baby was created to bring fertility care closer to people — with clear explanations, personalised treatment plans, and the ability to access care without putting life on hold. Telehealth has changed what’s possible in fertility care. Believe in what you’re building, and make sure you genuinely care about the problem you’re solving. Our goal is to become the leading telehealth fertility clinic in the UK, while maintaining high clinical standards and personalised care.