Fulham FC Riverside Stand to offer hospitality at Boat RaceThe Riverside Stand at Fulham FC will host Boat Race hospitalityA new premium hospitality has been added to the route of the iconic Boat Race, with the Fulham FC Riverside Stand hosting the new space. Fulham Pier will host hospitality for the Boat Race, which is sponsored by Chanel, in April. It’s the first time the space has been open to the public for the race, with Fulham FC’s Riverside stand opening for the first time last spring. Siobhan Cassidy, chair of The Boat Race Company, added: “We’re delighted to announce this new collaboration with Fulham Pier. The Boat Race began in 1829 with Fulham FC’s Craven Cottage a recognisable landmark along the route each year.