Starbucks Canada is undertaking one of the most significant loyalty program changes in its history, rolling out a fully reimagined Starbucks Rewards structure that aims to deepen customer engagement, accelerate value delivery, and strengthen long-term loyalty. With more than 38 million active Starbucks Rewards members across North America, the loyalty program remains one of the company’s most powerful growth engines. Image: StarbucksA Strategic Shift in Starbucks’ Loyalty PhilosophyThe new Starbucks Rewards Canada program also reflects a broader strategic shift underway at the company globally. What Members Will See at LaunchWhen the Starbucks Rewards Canada program launches on March 10, members will automatically be placed into a tier based on their Starbucks Rewards activity during the 2025 calendar year. The company plans to continue evolving Starbucks Rewards Canada through expanded partnerships, deeper digital engagement, and additional experiential offerings.