The report also revealed that rural India accounts for 57 per cent of India’s active internet users, i.e, approximately 548 million active users. “This growth of internet users continues to be led decisively by rural India, which is now home to approximately 548 million active internet users,” the report said. ADVERTISEMENTIt noted that in 2025, 588 million (61 per cent) internet users consumed short-video content, with rural users marginally outnumbering urban users. It also revealed that despite strong momentum, 38 per cent of India’s population—about 579 million people—remains non-active internet users. “However, this proportion has been steadily declining year after year, signalling substantial headroom for the continued expansion of India’s digital economy,” it said.