What started as content creation turned into a reminder that when money enters the chat, friendships and peace are often the first casualties. Image: Tsontso Zandile Ndlovu, Makhi TheeSource: FacebookSouth African content creators found themselves at the centre of online drama after a public fallout over Meta earnings spilt onto Facebook. Public competition, engagement chasing, and pressure to prove success online are realities of the digital economy. A young content creator from Soshanguve documented his journey from living at work to furnishing his own apartment, sharing every step along the way. A Port Elizabeth content creator broke down how he made over R350,000 in his first eight months of earning from content.