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Inside the Dark Underbelly of the Microdrama Phenomenon
['Kayla Cobb', 'Tess Patton', 'Kayla Is A Senior Tv Writer At Thewrap', 'Covering The Business', 'Content Of Streaming', 'Linear Television. Before Joining Thewrap In April Of', 'She Was The Senior Tv Reporter At Decider', 'The New York Post S Entertainment Vertical That Focuses On The Streaming Industry. Kayla Is Also A Member Of The Television Critics Association.', 'Tess Joined Thewrap As The Company S First Reporting Fellow In Tess Is Birmingham', 'Alabama']
TheWrap
It’s not uncommon for viewers to pay $40 to finish a single show or pay $20 a week to a microdrama streamer.
(TheWrap)Minda Smiley, a senior analyst at eMarketer, is more optimistic, pointing to how more Americans have adopted vertical content thanks to apps like TikTok, Instagram Reels and YouTube Shorts.
ReelShort, DramaBox and GoodShort use the coin model, but MyDrama — the only microdrama platform not owned by a Chinese company — does not.
All four of the afforementioned microdrama platforms also offer a weekly model, but they’re steep.
For all of these red flags, the microdrama industry remains one of the few Hollywood segments that’s seen growth.