And then there is the Big Jewish Letter: the formulaic public missive masquerading as a positive force for collective change, all too often a clunky, fruitless attempt at organized protest. But in many instances, the mechanism of the Big Jewish Letter is falling short of its purpose. A Big Jewish Letter is a blunt instrument: we either sign on, or we don’t. When the CA is an afterthought, we get access to a Big Jewish Letter after many movement partners have signed onto the letter. If every Jewish organization holds itself to a standard of minimizing this particular method of messaging, we can winnow these Big Jewish Letters down to the most valuable ones that deserve circulation.