Aqua Optima leverages filter design for repeat salesAqua Optima’s water filtration system is built around a five-stage process designed to improve the taste and clarity of tap water. The final layers catch fine particles, and the entire process is designed to maintain a consistent flow rate over the cartridge’s life. Unlike more aggressive filtration systems, Aqua Optima’s method leaves beneficial minerals in the water, which can help maintain consumer satisfaction. Each filter has a limited life span, driving repeat sales. The filters are also compatible with other major jug brands, giving Aqua Optima access to a wider market without requiring customers to switch hardware.